BACK
How to build wealth, reward work, and boost well-being for millions of American workers
Through it’s Inclusive Weath-Building Initiative, the Economic Innovation Group is calling on Congress to give low- and moderate-income Americans access to a new retirement savings program modeled after the federal Thrift Savings Plan (TSP), a 401(k)-like program enjoyed by federal employees. Key features of TSP include automatic enrollment for eligible workers, low fees, simple plan options, and federal matching contributions to reward and encourage savings.
HPS was retained to brand the Inclusive Wealth-Building Initiative and create a website that takes users on an intuitive journey through its story.
- DISCIPLINES:
- Campaign Strategy
- Campaign Design
- Web Design
- Web Development
- Motion Design
- CLIENT:
- Economic Innovation Group
- SECTOR:
- Advocacy
Our Discovery process explored the goals, tone, look & feel, materials, and potential names for the new initiative. We then developed moodboards using existing creative to quickly establish a preferred brand direction. With the aesthetic universe defined, we generated multiple brand concepts that were refined and combined to create the final brand.
The final brand guidelines included the logo mark, lockup, and guidance on clearspace, typography, color, unathorized usage, and brand application across a variety of experiences. Additionally, we provided a range of logo variations for use across a wide selection of communications collateral.
The overlapping shapes knot together to represent interconnectedness of both our challenges and the work we do together.
The new website employed a unique approach to storytelling, leveraging a tabulated user interface to break up the elements of the Initiative's overarching policy platform into accessible thematic sections that were easily navigable and digestible.
