BACK
Bringing together chief executives of preeminent U.S. based companies that enable the connectivity of the global payments system.
As a CEO-led organization, the Payments Leadership Council is committed to expanding global commerce and driving inclusive growth by encouraging public policies that protect consumers, foster inclusion, and promote innovation and competition in payments.
HPS was retained to oversee the formation of the council and to execute the launch—including developing its brand and building the website.
- DISCIPLINES:
- Identity Design
- Campaign Design
- Web Design
- Web Development
- Social Media
- Advertising
- CLIENT:
- Payments Leadership Council
- SECTOR:
- Advocacy
Our Discovery process explored the goals, tone, look & feel, materials, and potential names for the council. We then developed moodboards using existing creative to quickly establish a preferred brand direction. With the aesthetic universe defined, we generated multiple brand concepts that were refined and combined to create the final brand.
The overlapping shapes knot together to represent interconnectedness of both our challenges and the work we do together.
The final brand guidelines included the logo mark, lockup, and guidance on clearspace, typography, color, unathorized usage, and brand application across a variety of experiences. Additionally, we provided a range of logo variations for use across a wide selection of communications collateral.
Our digital campaign constituted a constellation of products that each had differentiated roles to play in reaching various segments of our target audience. Each can be thought of as existing at different points along a marketing funnel designed to garner attention and convert.
